In Photo: “Vine” logo (taken from Google Images).

By Jan Darnel Domalanta

Twitter will be discontinuing the video sharing service Vine “in the coming month” as stated in an announcement made by the company last Thursday, October 27.

The mobile application, which allowed users to share six-second video clips, debuted in 2013 and had around 100 million people watching videos every month.

Unfortunately, despite being a pioneer of the short-video form, Vine was unable to keep itself afloat amongst competitors like Snapchat and Instagram.

The announcement came at the same time Twitter released a statement that they would cut about 9 percent of the company’s global workforce.

“Nothing is happening to the apps, website or your vines today,” Twitter assured their users in a release, adding that they will still be able to download their videos before the company shuts everything down.

They also announced that they would be keeping the Vine website up as Twitter thinks “it’s important to still be able to watch all the incredible Vines that have been made.” Users of Vine would be notified if any changes were to occur to either the app or the website.

Twitter gave their thanks to everyone who had been a part of Vine, from content creators to viewers.

“We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way,” Twitter said about their plans for the future


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